Effective Date: 23rd July 2026
Lund Research Ltd ("we", "us" or "our") is committed to ensuring that your privacy is protected. Please read our privacy policy carefully and in its entirety.
This privacy policy sets out how Lund Research Ltd uses and protects any information collected when you visit https://laerd.com ("this website").
In line with our own beliefs and the UK GDPR, we practise data minimisation, storage limitation and purpose limitation. Simply put, this means that we only collect, process and store the minimum of data we believe is necessary, and we store this data for as short a time as possible. We believe you have the right to privacy. We do not collect and store data for vanity metrics, or for some purpose we do not yet know but which might be useful in future.
About this website
This website is a single, informational landing page. Its only purpose is to direct you to our other services:
- Laerd Statistics — https://statistics.laerd.com
- Laerd Dissertation — https://dissertation.laerd.com
- Laerd Mathematics — https://mathematics.laerd.com
This website does not offer accounts, subscriptions, payments, or any forms. Each of the services linked above operates under its own separate privacy policy. Once you follow a link away from this website, this policy no longer applies, and you should read the privacy policy of the service you have moved to.
Information we collect
Because this website is a simple informational page, we collect very little personal data.
Server access logs
When you visit any page, our web server automatically records standard technical information in its access logs, including your IP address, the date and time of your request, the page requested, the referring page (if any), and your browser's user agent. We use this information to operate the website reliably and securely, and to detect and prevent abuse, misuse and attacks.
The lawful basis for this processing under the UK GDPR is f) legitimate interest — namely, keeping the website secure and available.
We retain these logs only for as long as is necessary for security monitoring and the detection and investigation of abuse, after which they are deleted or anonymised.
Content delivery and security (Cloudflare)
We use Cloudflare, Inc. as a content delivery network and security layer for this website. When you visit, your request passes through Cloudflare's network, which processes your IP address to route traffic, cache content and protect the website against malicious activity. Cloudflare may set one or more strictly necessary cookies for security purposes (see "Cookies we use", below).
Cloudflare acts as our data processor. The lawful basis for this processing is f) legitimate interest — protecting and delivering the website. Cloudflare may process data outside the United Kingdom; see "International transfers", below.
Analytics (Fathom Analytics)
We want to process as little personal information as possible when you use this website. That is why we have chosen Fathom Analytics for our website analytics, which does not use cookies and complies with the UK GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (running this website) have no way of identifying you. As required by the CCPA, your personal information is de-identified. You can read more about this on the Fathom Analytics website.
The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible, so that we can continually improve our website and business. The lawful basis under the UK GDPR is Article 6(1)(f) — legitimate interest — where our legitimate interest is to improve our website and business continually. As explained above, no personal data is stored over time.
Cookies we use
A cookie is a small piece of data that your browser receives from websites you visit, and which is stored on your device. A session cookie is a special type of cookie that only lasts as long as your browser remains open; once you close your browser, all session cookies are deleted.
This website does not set any analytics, advertising, marketing or other non-essential tracking cookies. Our analytics provider, Fathom Analytics, is cookieless by design.
The only cookies that may be set are strictly necessary security cookies placed by Cloudflare (for example, to distinguish you from malicious traffic and to protect the website). We do not store any personal information in these cookies. Under the Privacy and Electronic Communications Regulations (PECR), strictly necessary cookies of this kind do not require your consent.
Links to other websites
This website contains links to our other services and may contain links to other websites of interest. Once you have used these links to leave this website, please note that we do not have any control over the website you are directed to. We cannot be responsible for the protection and privacy of any information you provide while visiting such websites, and this privacy policy does not govern those websites. You should exercise caution and look at the privacy policy applicable to the website in question.
Whom we share your personal data with
We do not sell your personal data. We share the limited data described above only with the service providers necessary to operate this website:
- Cloudflare, Inc. — content delivery and security
- Fathom Analytics — privacy-friendly, cookieless website analytics
Some of these providers may process and store your personal information outside the United Kingdom and the European Economic Area (EEA); see "International transfers", below. We share this information on the lawful basis of f) legitimate interest.
International transfers
Some of the providers we use may process your personal data outside the United Kingdom and the European Economic Area (EEA). Where this happens, we ensure that appropriate safeguards are in place, such as:
- transfers to a country covered by UK adequacy regulations (which currently include the EEA);
- the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses; or
- for transfers to the United States, the UK–US data bridge, under which the receiving organisation must be certified to the appropriate standard.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. Our servers are located in the United Kingdom.
Your rights
Under the UK GDPR and the Data Protection Act 2018, you have the right to request access to the personal data we hold about you; to request correction of inaccurate data; to request erasure; to restrict or object to our processing; and, where applicable, to data portability. To exercise any of these rights, please contact us using the details in the "Contact" section below.
If you are concerned about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority, at https://ico.org.uk.
Information disclosure
We may also disclose your information to: (i) successors in title to our business or assets; (ii) law enforcement authorities requesting or requiring us to comply with our legal obligations; and (iii) any parties involved in complying with any legal obligation.
Changes to our privacy policy
Lund Research Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
Contact
Lund Research Ltd is the data controller for this website and for each of the services it links to (Laerd Statistics, Laerd Dissertation and Laerd Mathematics). This website does not itself provide a contact form or email address.
To contact us about this privacy policy, or to exercise any of your rights, please use the contact details set out in the privacy policy of whichever of these services you use — each of those policies provides a means of contacting us. As the same company operates this website and all of those services, a request made through any of them will reach the correct data controller.
You may also write to us at our registered office:
Lund Research Ltd (company number 05325956)
Long Eaton Hub, 1 Union Street, Long Eaton, Nottingham, NG10 1HH, United Kingdom